What works for us...
1. Product Knowledge and Recommendations
6. Memorization and Personalization
Acquire extensive knowledge about the menu, including ingredients, preparation methods, and pairing suggestions. Offer personalized recommendations based on customer preferences and guide them toward high-margin items. For instance, if a customer asks for a wine recommendation, you can suggest a specific wine that pairs perfectly with their chosen dish.
2. Timing and Attention to Tables
Efficiently manage your tables by being attentive without being intrusive. Gauge when customers need service, such as refilling drinks or taking orders, by observing their body language and empty plates. Anticipating their needs and providing timely assistance enhances the dining experience. For example, if you notice a guest's glass is nearly empty, refill it promptly without them having to ask.
3. Up-selling and Specials Promotion
Promote daily specials and menu add-ons to increase the average check amount. Use suggestive selling techniques to encourage customers to try additional courses, appetizers, or desserts. For instance, when taking an order, you can say, "Our chef's special appetizer pairs wonderfully with your main course. Would you like to give it a try?"
4. Appearance and Grooming
Maintain a polished appearance by adhering to your establishment's dress code and grooming standards. A neat and professional appearance can convey confidence and competence, influencing customer perceptions positively.
5. Tableside Service Skills
Develop the ability to perform certain tasks tableside, such as cocktail mixing, salad tossing, or dessert flambe. This adds an element of entertainment and personalization to the dining experience. For instance, when making a Caesar salad tableside, engage with customers by explaining the process and offering customization options.
6. Memorization and Personalization
Memorize customer names and specific preferences when possible. Addressing customers by name and remembering their favorite drinks or dishes can create a sense of familiarity and make them feel valued. For example, you can say, "Welcome back, Mr. Smith! Would you like your usual, the Old Fashioned?"
7. Wine and Beverage Service
Master the art of wine presentation, opening, and pouring. Showcase your expertise in recommending wine pairings and serving wine at the appropriate temperature. This demonstrates professionalism and enhances the overall dining experience.
8. Handling Customer Complaints Gracefully
When confronted with a dissatisfied customer, remain calm and empathetic. Listen carefully to their concerns, apologize sincerely, and work to find a resolution. Turning a negative experience into a positive one can lead to higher tips. For instance, if a customer complains about a dish, offer a replacement and a complimentary dessert to make amends.
9. Efficiency and Organization
Streamline your workflow to maximize efficiency. Ensure that orders are placed promptly, drinks are prepared quickly, and food is served at the right temperature. Efficient service leaves a positive impression and allows you to serve more tables, potentially increasing your tips.
10. Follow-Up and Farewell
After delivering the bill, return to the table to thank the customers for dining with a warm and genuine farewell. Express your hope to see them again soon. Providing a memorable exit experience can leave a lasting positive impression and encourage repeat business and generous tips. For example, you can say, "Thank you for dining with us tonight. We hope you had a wonderful experience, and we look forward to serving you again in the future."